Apple enlists veteran to help fix AI and Siri

  • By Mark Gurman / Bloomberg

Apple Inc executive Kim Vorrath, a company veteran known for fixing troubled products and bringing major projects to market, has a new job: whipping artificial intelligence and Siri into shape.

Vorrath, a vice president in charge of program management, was moved to Apple’s artificial intelligence and machine learning division this week, according to people with knowledge of the matter. She will be a top deputy to AI chief John Giannandrea, said the people, who asked not to be identified because the change has not been announced publicly.

The move helps bolster…

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