You will be tracked—everywhere.
Republished on February 8th with new analysis into Google’s tracking cookie replacement and implications for Chrome’s 3 billion users.
Google has a tracking problem. Nowhere is this more acute than with Chrome, the world’s most popular browser and front-end to the company’s marketing machine. Last year, Google reversed its decision to kill off the tracking cookies that follow Chrome’s 3 billion users around the web. That was bad — but you’re about to get something worse.
While there’s no agreed end-date to tracking cookies, there’s a likely next step. Google has teased a one-click solution for users to stop being tracked. Think of this as its equivalent to App Tracking Transparency deployed by Apple, which gave…