Tracking is here to stay. getty Google has just updated Chrome to kill a secretive form of tracking most of you didn’t even realize was there. It should be a good news story. But it has been overshadowed by the worrying news that Chrome’s more infamous form of tracking is here to stay, and that … Read more
All change for Google Chrome Jaap Arriens/NurPhoto If you’re a Chrome user you’re being tracked. We hoped it would be less invasive by now with the death of tracking cookies. But it isn’t. In fact it’s worse with the surprise revival of digital fingerprinting, a practice even Google has described as “wrong.” But there’s finally … Read more
You will be tracked—everywhere. getty Republished on February 8th with new analysis into Google’s tracking cookie replacement and implications for Chrome’s 3 billion users. Google has a tracking problem. Nowhere is this more acute than with Chrome, the world’s most popular browser and front-end to the company’s marketing machine. Last year, Google reversed its decision … Read more