HEFEI – Wu Zenghe, who has been in the bed-and-breakfast (B&B) business for over a decade, feels that the enthusiasm for cultural travel consumption among China”s elderly has been constantly rising in recent years.
His B&B, especially designed for the elderly and located in the Huizhou ancient town, a popular tourist destination in Shexian county, East China’s Anhui province, has only been operating for a year but has already attracted groups of silver-haired visitors from first-tier cities.
As one of the first batch of B&Bs to combine local history, beautiful scenery and traditional Chinese medicine (TCM) in the county, Wu’s B&B regularly invites doctors to…