Rising Elderly Travel Trends and Silver Economy in China’s Cultural Tourism Market

The Rise of Senior-Friendly Cultural Travel in China HEFEI – In the bustling Huizhou ancient town of Shexian county, East China’s Anhui province, Wu Zenghe has carved a niche in the ever-growing bed-and-breakfast (B&B) market catering to China’s senior citizens. With over a decade in the hospitality industry, Wu recognizes a surging enthusiasm for cultural … Read more

Silver economy boosts cultural, elderly tourism development

HEFEI – Wu Zenghe, who has been in the bed-and-breakfast (B&B) business for over a decade, feels that the enthusiasm for cultural travel consumption among China”s elderly has been constantly rising in recent years. His B&B, especially designed for the elderly and located in the Huizhou ancient town, a popular tourist destination in Shexian county, … Read more

Silver economy boosts cultural, elderly tourism development-Xinhua

This aerial drone photo taken on Feb. 16, 2025 shows the plum blossoms at a village in Shexian County, Huangshan City, east China’s Anhui Province. (Photo by Fan Chengzhu/Xinhua) HEFEI, Feb. 25 (Xinhua) — Wu Zenghe, who has been in the bed-and-breakfast (B&B) business for over a decade, feels that the enthusiasm for cultural travel … Read more

Silver economy boosts cultural, elderly tourism development-Xinhua

HEFEI, Feb. 25 (Xinhua) — Wu Zenghe, who has been in the bed-and-breakfast (B&B) business for over a decade, feels that the enthusiasm for cultural travel consumption among China’s elderly has been constantly rising in recent years. His B&B, especially designed for the elderly and located in the Huizhou ancient town, a popular tourist destination … Read more