‘Alexa, what’s the new update?’ Amazon’s tech given GenAI upgrade

Amazon has revamped the digital assistant and for the first time will charge users a fee to access certain features.

Global tech giant Amazon has announced new updates to digital assistant Alexa, now called Alexa+. Speaking at a launch event in New York, US, the senior vice-president of devices and services for Amazon, Panos Panay explained the update is powered by generative AI (GenAI) technology, in order to be a more active and conversational device. 

New features include the ability to purchase event tickets, make reservations, offer recipe suggestions tailored to specific household members, summarise and control events recorded on integrated devices such as Ring cameras and contact local services, among others.

Reportedly, Alexa…

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