Fragrance icon Impulse has marked a bold new chapter with its first major advertising campaign in over 10 years, delivered in partnership with independent media and creative agency Cream and production company Untold Fable. The launch signals a full brand and product relaunch under the refreshed positioning: ‘Trust Your Impulse’.
Fronted by Lioness and national treasure Ella Toone, the campaign reintroduces the Impulse butterfly, an iconic brand asset from the ’90s and ’00s, now brought vividly to life as a character to inject new distinctiveness and fluency into the brand’s storytelling. Toone also features in a limited-edition product range, designed to connect with a new generation of Impulse fans.
The AV-led campaign will run across TV, VOD and social channels…