​​Ella Toone Blends Gen Z Energy with Retro Aesthetic for Scentsational Impulse Campaign

Fragrance icon Impulse has marked a bold new chapter with its first major advertising campaign in over 10 years, delivered in partnership with independent media and creative agency Cream and production company Untold Fable. The launch signals a full brand and product relaunch under the refreshed positioning: ‘Trust Your Impulse’. Fronted by Lioness and national … Read more