Google is expanding Veo 3, its video generation tool, to Ads Asset Studio. The integration brings Google’s text-to-video model into the same toolset advertisers use to craft creative assets inside Google Ads.
The update was announced by Google’s VP of Ads and Commerce, Vidhya Srinivasan, as part of the new features coming to Google in her third annual letter outlining the company’s ads expectations for the year. According to the announcement, Veo 3 will enable advertisers to produce video assets.
How Veo 3 is expected to work inside Google Ads
While Google has not released full documentation yet, early reporting suggests advertisers will be able to type a description of a video concept inside Ads Asset Studio. That description can include details about scenes, movement,…