Research from the University of East Anglia (UEA) may finally explain why we still reach for the biscuit tin, even when we’re full.
A new study reveals that the human brain continues to respond to tempting food cues even after we’ve eaten enough.
In a world of endless adverts and snack cues on every corner, the team say their findings shed light on why so many of us struggle to maintain a healthy weight.
Obesity has become a major worldwide health crisis. But rising obesity isn’t simply about willpower – it’s a sign that our food-rich environments and learned responses to mouth-watering cues are overpowering the body’s natural appetite controls.”
Dr Thomas Sambrook, Study Lead Researcher, School of Psychology, University of East Anglia
Dr. Sambrook added, “We wanted to better understand how our…