On the back of positive responses for its Collagen Reserve jelly supplement, MIRIQA recently launched a new product called Immunity Builder, which also comes in the jelly format and is designed for both children and adults.
According to brand co-founder Geraldine Lim, there is a global growing shift towards people taking ownership of their health, not just for themselves but for their families as well.
This evolving need became a driving factor for the brand to expand beyond its existing portfolio of beauty supplements to develop Immunity Builder.
“It inspired us to create something that delivers strong nutritional value while remaining easy and pleasant to take. While our earlier products focused on beauty-from-within, we also recognized that true wellness starts with…