United Kingdom – MINI has unveiled a new global brand campaign, marking its first major international product push under Jung von Matt as lead creative agency and introducing a character-led storytelling platform that brings the MINI Cooper range to life through the imaginative lens of a single protagonist. Built around a modular narrative system, the … Read more
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”, the campaign—titled Save Speeding Loss—aims to shed light on the shared … Read more
Adobe has released its new Firefly application, featuring the Firefly Video Model, in public beta. The Firefly app, designed as an all-in-one destination for professionals, supports the generation of images, vectors, and now videos. Its capabilities are enhanced with integration into Adobe’s Creative Cloud applications, offering users a multi-modal workflow experience. This latest addition marks … Read more