EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis
Landmark court decision against “TCF” consent pop ups on 80% of the internet 14 May 2025 Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF … Read more