- Jonathan Wolf was a tech exec who ate a lot of ultra-processed foods before cofounding a nutrition company.
- Wolf improved his diet by making small changes over a few years.
- They include eating fewer UPFs and switching from milk to dark chocolate.
When Jonathan Wolf co-founded the nutrition company ZOE eight years ago, his diet was “not great.” He was eating lots of ultra-processed food and tons of sugar, he told Business Insider.
But he began making incremental changes to his diet in 2017, after he met ZOE co-founder Tim Spector, an epidemiologist who studies nutrition and gut health at Kings College London.
Wolf was previously the chief product officer at an advertising tech company. Spector made him aware of how he could improve his diet, including by caring for his gut microbiome,…