cold plunges

Longevity wellness gyms can help extend health spans so you live longer in good shape

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Longevity wellness is a growing trend. Social media influencers, medical professionals and wellness enthusiasts such as Dan Buettner, author and founder of longevity platform Blue Zones, and American biohacker Bryan Johnson are prompting more people to seek ways to optimise their well-being to add years to their life. It is a lucrative business. According to … Read more

Influencers say an ice bath improves your health. Experts are throwing cold water on that thinking

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From Joe Rogan to Jennifer Aniston, numerous celebrities, influencers and athletes have been extolling the benefits of ice baths and cold plunges for years. Cold-water immersions have become a famous trend. Its proponents say it reduces stress, softens the degree of exercise-induced muscle damage and supports immune system function. However, new research has revealed that … Read more